In a world where career paths rarely follow straight lines, my journey from digital marketing expert to mortgage broker stands as a testament to adaptability, lifelong learning, and the pursuit of meaningful work.

After a decade in digital marketing—crafting strategies, interpreting data, and helping brands grow—I began to crave a more personal impact. I wanted my work to make a tangible difference in people’s lives. With a long-standing interest in real estate, I pursued further education during COVID, completing the Real Estate and Strata Management courses, followed by the Mortgage Broker course. The more I learned, the more I was drawn to the financial side of homeownership. Mortgage brokering, with its blend of analytics, strategy, and human connection, felt like the perfect fit.

While marketing and mortgage brokering may seem worlds apart, the transition was surprisingly natural. Many of the same skills applied:

  • Data analysis: The ability to interpret numbers and trends—so essential in marketing—proved equally valuable in evaluating client credit profiles, mortgage products, and market conditions.

  • Communication: Years of simplifying complex digital strategies for clients translated seamlessly into explaining mortgage terms, rates, and processes in clear, approachable language.

  • Customer relationships: Building trust and loyalty online became the foundation for delivering exceptional, personalized service throughout the home-buying journey.

  • Problem-solving: Every marketing campaign came with unique challenges—just like every mortgage file—each offering the satisfaction of finding the right solution.

  • Regulatory awareness: Experience navigating privacy and advertising laws provided a solid grounding for understanding compliance within the mortgage industry.

After earning my mortgage broker license, I joined Dominion Lending Centres | White House Mortgage Inc., determined to bring a modern, tech-forward approach to the field. My digital background quickly became an advantage—not just for lead generation but for creating a smoother, more informed client experience.

Real estate and finance are industries in constant motion, influenced by interest rates, policy shifts, and evolving market conditions. My experience in digital marketing helps me stay agile and responsive to these changes.

Looking ahead, my goal is to bridge the gap between new technology and the traditional mortgage process. Marketing taught me how to connect with people; mortgage brokering allows me to make a lasting difference in their lives.

This transition wasn’t just a career change—it was a reinvention. It’s about growth, purpose, and helping others achieve the dream of homeownership.

Whether you’re a first-time buyer, refinancing, or investing, you’ll find in me a trusted advisor who combines digital insight with personalized, human-centered service—every step of the way.